Page 52 - ar2012

Corporate social responsibility
a-iTrust frmly believes in the importance of corporate social responsibility (“CSR”) and endeavors to operate in an economically,
socially and environmentally responsible manner. The Trust prescribes to Ascendas Group’s CSR philosophies and best practices,
which is communicated to all employees. The CSR programme focuses on three key areas, namely the Arts, Community and
Charity, and Environment, Health and Safety.
Arts
a-iTrust is a keen patron of the arts and seeks to nurture creative talents, and inspire creativity and innovation in its properties.
Prime public spaces, including lobbies and common areas, are set aside to showcase art works, including paintings, sculptures,
and installation arts of emerging Indian artists.
ITPC organised a week long art festival featuring modern and contemporary art in March 2012. The event featured artworks
including a range of paintings, installations, and photographs. The festival showcased a stunning mix of creative works emerging
out of artists’ interaction with different media. A medley of colours, the art festival had on display over 50 paintings featuring
the works of six upcoming artists from the city. Ms. Vidarthi, winner of Ascendas Excellence Award 2008 and National Award
for Outstanding Creative Individual with Disability 2009, painted live at the art fair. The exhibition gallery was thronged by art
enthusiasts, who thoroughly enjoyed the ‘live art’ experience. The event also showcased the photographic talent of winners and
fnalists of ‘CLICK’ a unique photography contest. Candid shots of ‘Life in the City’ and ‘Life at Ascendas IT Park’, captured
through the lens of these photographers were displayed at the Park.
Ascendas also participated in ART CHENNAI, one of South India’s largest art festivals by displaying two large installations by
renowned Riyas Komu and social activist & lens man Samar Singh Jodha.
50 POSITIONED FOR GROWTH